scene photography for TV commercials are always extremely rewarding projects and I was fortunate enough to be able to participate in many of them between 2015 and 2019.

the goal is to have the key scenes of the storyline so that the static campaigns (digital and print) could be consistent in the global marketing campaigns.

Ramadan, produced in Zagreb, Croatia.
Diwali, produced in Mumbai, India.
African Way campaign, produced in Casablanca, Morocco. An example of a scene unfolded into different ethnicities with their traditional costumes: Congo, Kenya and Ivory Coast.
Christmas, produced in Quito, Ecuador

as a design manager of the creative team I also participated in the entire creative process of all these TV commercials.

most of them were seasonal holidays campaigns targeting different regions worldwide and many times unfolded into different ethnicities within the same region.

My Way, produced in Manila, Philippines.
Dor campaign, produced in Bucharest, Romania.
International Cricket Council, produced in Kuala Lumpur, Malaysia.

lifestyle photography became extremely popular among marketing teams due to the high level of realism.

many companies decide to organise their own sessions targeted specifically to their needs and build their image banks.

Session produced in Frankfurt, Germany
Session produced in Dubai, UAE